Our Process
Our Process
Application
We review applicant materials, including personal statements, recommendations, and work samples.
Selection
Attendees are notified of selection and the program begins.
Enrollment
Attendees meet for 5 weekly two-hour group lectures with talented instructors. Lessons cover business topics (e.g. forming an LLC), mock pitches and interviews, and problem-solving real-life professional crises.
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Programming — Classes include workshops with special guest experts.
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Coaching — One-on-one follow-up calls with advisors help Attendees apply the lessons to their individual goals and challenges.
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What we offer
Getting there
Marko: Business School for Creative People is helping raise the standard of living for creative people, particularly from underrepresented groups, through free career training courses.
Being there
Being present and engaged in the creative process is crucial to producing quality work. This means being mindful of distractions, managing time effectively, and staying focused on the task at hand.
Getting real
This involves facing the realities of the creative industry, including the competition, the need for self-promotion, and the need to constantly improve skills and develop new ones. It also means being honest with oneself about strengths and weaknesses and seeking out opportunities to improve.
The real world is better
The creative industry is highly competitive, but it also offers numerous opportunities for growth and success. By embracing the challenges of the industry, creative people can find fulfillment and success in their work.
Getting more real jobs
Once a creative person has landed a job or freelance gig, it is important to continue building a portfolio and professional network to increase opportunities for future work.
Building value
Creative people need to continually improve their skills and develop new ones to stay competitive in the industry. This may involve taking courses, attending workshops or conferences, and seeking out mentors or collaborators.
Becoming special
To stand out in the industry, creative people need to develop a unique style or niche that sets them apart from others. This may involve specializing in a certain medium or subject matter, or developing a distinct voice or aesthetic.
Getting work
Finding work as a creative can be challenging, but it is important to network, seek out opportunities, and be proactive in self-promotion.
Getting the word out
Marketing and self-promotion are crucial for creatives to build their brand and increase visibility. This may involve developing a strong online presence, participating in social media, and leveraging personal and professional networks.
Proposals and Pitches Part I. Why?
Proposals and pitches are important tools for creatives to communicate their ideas and vision to potential clients or collaborators. Understanding the purpose and importance of these tools is essential for success in the industry.
Proposals and Pitches Part I. How?
Developing effective proposals and pitches requires a clear understanding of the target audience, as well as the ability to communicate ideas and concepts in a concise and compelling manner.
Negotiation
Negotiation skills are crucial for creatives to secure fair compensation and protect their interests in the industry. This may involve negotiating contracts, rates, and other terms of employment or collaboration.
Contracts
Contracts are essential for protecting the interests of both the creative and the client or employer. Understanding the terms and language of contracts is important for negotiating fair and equitable agreements.
Downturns
The creative industry can be unpredictable, with fluctuations in demand and economic downturns. Creatives need to be prepared to weather these challenges and adapt to changing circumstances.
The future is freelance
The rise of the gig economy and the increasing demand for flexible work arrangements is making freelance work more appealing to both creatives and employers. Creatives need to be prepared to navigate the challenges and opportunities of freelance work, including self-promotion, managing finances, and negotiating rates and contracts. Developing a strong portfolio, building a professional network, and continuously improving skills are crucial for success in the freelance economy.
“Almost always, the creative dedicated minority has made the world better.”
– Martin Luther King, Jr.
